I have to agree with Malcom Gladwell in that real social change is brought about by people whose beliefs and values are so strong that acting on them is the true means by which social change is realized. I believe that social media has an important role and play, and that sites like Facebook and Twitter are good platforms for spreading information and enlightening the world on tough social issues. These sites are a means to get large numbers of people to realize the issues in a timely manner, however, it’s not the means by which significant social change occurs.
Changes to important social issues are made when people are motivated through sites like Facebook and Twitter to act. People who are passionate and committed to a cause must work together socially and in unity. It’s through these efforts that they have the ability to bring about real social change. It’s my personal opinion that the weak ties of social media have a role to play but are not the sole means by which social change is realized.
On the other hand, it has reduced the need for face-to-face interaction for friends and family that are already close. For example, my sisters often Facebook chat me from the next room in my home. Social media sites such as Twitter, have helped create an environment where regular people are able to stay in tune with their favourite stars, politicians, artists, musicians, friends and much, much more. This has created a large amount of social change.
Social media sites allow for total freedom to make it a public matter whatever you feel you need to. The level of convenience it offers will continue to cause change in social interaction. Social media sites will only further find ways to link us to the rest of the world, only making it easier and more accessible.